The communicative needs and possibilities of the media, clearly contrast with other products and thereby make special demands on leisure communications. Strategical positioning activities and the creation of strong networks are essential parameters of success for communication relations.
The best knowledge of the user and customer market guarantees a distinctive positioning and lasting success. Media are bound to the target group by coherent appearance and ongoing enhancement, so that also new target groups are made accessible.
The effective set of actions, with measurable results, is developed by the specific adaption of classical tools.